(4 min read)
Staying abreast of shifting trends in the meeting and event industry can feel like chasing a moving target. This quick summary brings together the most prevalent predictions and recommendations in one place so you can hit the mark every time.
Increase Hybrid Events
The Zoom fatigue that began in 2020 cemented the effects of social isolation. Your folks are hungrier than ever before for human connection but also concerned about the lingering pandemic. Event planners are increasing value and distinction by integrating virtual with on-site programs. This hybrid model is white hot in the coming year. Nearly all upcoming meetings include an in-person format with most organizers retaining some virtual elements even when things normalize. The technical learning curve of the past year lends itself well to streaming video and content-on-demand to online registrants while focusing on engagement from the stage and the attendee tables. Some associations will continue using Zoom while those with bigger budgets will level up their production, technology, and platforms. The integrated format also accommodates the new normal of virtual learning for those that don’t want to travel to live events for cost, time, or safety reasons.
While waiting with baited breath for the pandemic to subside, attendees need to feel safe if they are going to register for your event. Your organization will stand out if you have a plan for enforcing masks, social distancing, sanitizing, communication, and testing. This focus on safety and social distancing will continue in the foreseeable future.
The rates of depression, anxiety, and burnout are on the rise. Although prevention is the best way to stay healthy, there's also a lot of “medical distancing” going on during the pandemic. In short, people are distancing themselves from doctor visits, checkups, and procedures they actually need. The interest and need for good well-being programs have never been higher.
Offer immersive Experiences
Attendees want more meaningful connections, content, and entertainment. Associations will build value and ROI through member dialogue. Active listening will result in more targeted programs, dynamic speakers, and ongoing community building on-site and line for all stakeholders — attendees, sponsors, and speakers. It's also important to remember to continue to leverage social media and technology to offer inclusive experiences. Some examples include an application that recommends sessions for attendees based on the sessions they've already attended, an opportunity to take social media photos and hashtag the event, and interactive polls throughout sessions.
Be intentional about diversity and inclusion
Your commitment to diversity and inclusion should be evident throughout all aspects of the meeting or event:
- panels should be comprised of speakers with diverse backgrounds
- all experiences should be available to those with disabilities and limitations
- food options should celebrate diversity and include meat-free dishes
- commitment to diversity and inclusion should be spelled out in conference materials
When it comes to venue, think outside the box
Meetings and events have been hosted by hotels since the beginning of time, which is a good indication that it's time for change. Explore unique venues with participant comfort and engagement in mind. Natural light, comfortable seating, and great design can take your meeting or event to the next level.
Bring work-life balance into the agenda
Work-life balance might be a buzz word, but the statistics don't lie: millennials will soon comprise 75% of the workforce and millennials are looking for work-life balance. The desire to find balance doesn't end when employees attend a meeting or conference, so looking for ways to build rest, socialization, fresh air, and self care into the agenda will show a high ROI. Some components to consider that might create the desired balance include:
- a 15-minute guided breathing exercise mid-day
- an early morning group walk for those who are interested
- flexible scheduling, where attendees can come early and leave early or start their day later and leave later
- opportunities for socialization
- on-site drop-in childcare
- clean, private areas for expressing breast milk
- private, fully-equipped workstations for those who need to step away for their work responsibilities
Be thoughtful about speakers
The single most impactful barrier to event attendance is often the agenda. If you invite HR professionals, for example, and schedule keynotes and breakouts on diversity, ADA compliance, FMLA management, and how to address the need for gender-binary restrooms, those invited have heard it all before. And although this is the most common-sense recommendation on the list, most industries miss the mark every single time. It's critical that you think outside the box to provide new information or a new perspective on old information and make it worth the investment for attendees.
For a fresh perspective that your attendees haven't heard before, engage Scott Foster of Wellco for your next meeting or event.
Scott Foster is CEO of Wellco. Scott is a frequently-invited expert and speaker regarding well-being, engagement, & leadership. Wellco provides award-winning solutions to measurably improve health experiences & outcomes. For more information, contact Wellco.
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Scott Foster was the keynote speaker for the Michigan HR Day conference, which had a sold-out crowd of over 800 participants. If you are searching for a remarkable speaker who is also a pleasure to do business with, I highly recommend Scott Foster.
Scott is an engaging speaker that connects well with attendees. He invests time and effort into fully understanding who his audience will be and designs content that is relevant and impactful. I have been hiring speakers for many years and Scott is the only I have hired more than 3 times!
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